Who told you Mercedes isn't "Fashion" Mr Pugh?!

For the new SLS car's advertising campain,Mercedes-Benz choose the famous photographer Nick Knight, the sexy model Julia Stegner & Gareth Pugh to give a Futurist image to the brand.



We made ourselfs used to Mr Pugh designs -a mix of neo-80's futurism and japanease videogames uniforms- and we already know HE is the future master!



Far from Futurism, our Favorite designer of the year Gareth Pugh transformed this advertising into a piece of art with a plexi AMAZING combi...



Why didn't they tell us Lady Gaga was the model used for the Add?!