Last seasons Burberry was here to AMAZE us with its new communication tools: catwalk projection real-time all around the world, interactive add campaigns...
Here comes the last gift from Burberry team: create your own trench!
Called "Bespoke Burberry", the concept of personalizing your trench coat will be launched soon; giving customers about 12 million possibilities to pimp their coat: colours, buttons, initials...
Amazing marketing move, Burberry can be seen today as one of the most innovative luxury company on communication tools.
And let's never forget that even if the trench is THE ITEM of the last seasons; it is also the ESSENTIAL coat to have in your wardrobe.
Let me start to think how i'll pimp up mine...mmmmmmm I Love it already!
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